Why You Might Want to Send Mass Emails Individually in Gmail
Before we look at how, let’s look at why you should send bulk emails individually in Gmail at a time. Sending personalized bulk emails can greatly improve your email managing and communications. Here are seven powerful reasons:
- Enhanced engagement: By using their names and adjusting the content to suit their interests, customized emails have a higher chance of capturing the recipients' attention and increasing open and click-through rates.
- Enhanced brand recognition: Customized emails demonstrate your regard for each receiver as an individual. This can boost customer loyalty and enhance the reputation of your brand.
- Improved Conversion Rates: Better conversion rates can be achieved by using customized emails to increase website traffic, lead generation, or sales.
- Effective customer communication: Use tailored emails to send messages that are relevant to specific customer segments, such as new customers, repeat customers, or customers who have abandoned carts.
- Effective marketing efforts: Sending tailored emails to different customer segments can make your marketing efforts more effective.
- Effective team communication: If you’re responsible for a specific group, you can use tailored emails to send notifications to individual team members or assign them specific responsibilities.
- Cost-effective marketing: Personalized emails have higher engagement and conversion rates than traditional bulk emails, so while they may cost more at first, they may pay off over time.
After learning the "why" of sending bulk emails individually in Gmail, let’s now talk about the "how". There are several ways to send customized bulk emails using Gmail, and each has its own unique advantages and disadvantages. Depending on your needs, you can try these three helpful solutions.
How to Send Mass Email Individually Gmail
Solution 1: Integrate Google Sheets and Gmail for Merge Emails
Sending personalized mass emails to every recipient in Gmail is easy and efficient when you use Google Sheets' Mail Merge feature. You can send emails to several recipients and tailor them to their individual details by using this method. If you want to include unique content for each recipient, change the subject line, or even personalize each email with their name, this is the best way.
Many consumers are not aware that Gmail can integrate with Google Sheets and scripts to send customized bulk emails, so this option is chosen. People often use BCC (Blind Carbon Copy) without realizing it, which can look unfriendly and cause privacy issues.
Here’s how to set it up:
Step 1. Prepare Google Sheets.
Use Google Sheets to arrange the data. The first column must have the recipient's email address, and the other columns must have the text or details you wish to include in each email (e.g., first or last name).
Step 2. Create an email template.
Create an email template that you want to send through Gmail for personal information. Use a placeholder like "{{First Name}}". Gmail will decide where to add the custom data in Google Sheets this way.
Step 3. Install the Google Sheets add-on.
Go to Google Sheets and select "Add-ons", then "Get add-ons." You can search for and install the "Yet Another Mail Merge" (YAMM) add-on. This is one of the most commonly used Gmail mail merge apps.
Step 4. Start merging mail.
Once YAMM is installed, click on "Add-ons" and select "Yet Another Mail Merge." Then, click on "Start Mail Merge". Follow the instructions to connect your Gmail account to send a customized email to all recipients in your list.
Step 5. Send the email.
When you're ready, click "Send". Using custom data in Google Sheets YAMM will send each email in your list separately.
This method allows you to send a large number of emails individually in Gmail at a time, and personalize each email to the recipient. It's quick, easy, and secure.
Method 2: Send Individual Emails Using Gmail’s "Mail Merge" Extension
If you’re looking for a simpler tool, a third-party extension for Gmail called "Mail Merge for Gmail" can help automate the process. This is the best option if you want to send individual emails to multiple recipients quickly and without the hassle. Many of these solutions offer a seamless way to bulk send emails, and each email is linked directly to your Gmail account, ensuring its uniqueness.
The lack of direct functionality and lack of Gmail integration for bulk emailing with custom data are the main reasons people turn to these third-party extensions. By filling this gap, these improvements greatly improve the ease of use of the process.
Here’s how it works:
Step 1. Install the Mail Merge extension.
Find and install a mail merge extension like "Mail Merge for Gmail" from the Chrome Web Store.
Step 2. Create your own email template.
In Gmail, compose an email with placeholders for personal details like "Dear {{First Name}}". This will allow the extension to automatically fill in each recipient’s information in the designated blank spaces.
Step 3. Upload your contact list.
You will need to upload the recipient’s email addresses and related information to a CSV file. Make sure each data item has its own column and that the columns are organized.
Step 4: Start the mail merge process.
Open it in your Gmail account and connect the extension to the CSV file. Select the email template you created earlier, then decide which columns in the spreadsheet correspond to each item in the email.
Step 5: Send emails.
Click "Start Mail Merge" to send personalized emails once everything is organized. Make sure each recipient feels like they are receiving a personalized message just for them. Each email is sent individually.
Solution 3: Use Gmail’s "Drafts" Feature
Gmail’s "Drafts" feature helps you send personalized emails one at a time if you prefer to do it yourself or don’t want to use a third-party add-on. People with small lists or who are cautious about using automation programs can get the most benefit from this option. This method is used because some users are uncomfortable with using third-party programs or scripts and want to keep their email processing within the Gmail environment. When you use Gmail’s Drafts feature, you have full control.
Here’s how it works:
Step 1. Create an email template.
Include spaces for personal information in the email body, such as "Hello [name]", where [name] is a placeholder that you will need to change.
Step 2. Save as Draft.
Before sending the email, save it as a draft.
Step 3. Edit the draft for each recipient.
Open the draft and manually enter the recipient’s information in the provided blank spaces. This process will need to be repeated for all emails you are sending to multiple recipients.
Step 4. Forward the email.
Once the email draft is edited, click "Send" to send the email to each recipient.
Although this method is effective, it requires more labor. Therefore, it is best for single campaigns or campaigns with small email lists.
Bonus Tip: How to Directly Backup Gmail Emails to the Cloud
This article addresses the question "How to send mass email individually Gmail?". If you’re considering saving Gmail emails to a cloud drive as PDFs, MultCloud can be extremely useful. Trusted by over 3 million users, MultCloud is a multi-cloud management tool that facilitates the transfer or synchronization of files between various cloud services.
For instance, it allows for seamless file transfers from cloud drives like Gmail to OneDrive without the need to download and then re-upload files. MultCloud also enables you to access and manage all your cloud accounts via a single application. Currently, it supports more than 30 different cloud services, including Google Drive, OneDrive, Dropbox, Box, Google Photos, iCloud Photos, FTP, WebDAV, and more.

- Cloud Transfer: MultCloud can transfer files from one cloud service to another directly without downloading and re-uploading.
- Cloud Sync: With MultCloud, you can easily sync two folders between different cloud services in real-time.
- Cloud Backup: You can backup and restore data between different cloud services automatically.
- Instagram Downloader: MultCloud can help you download Instagram videos, photos, reels, and stories to local device or remotely upload them to your clouds.
- Email Migration: You can directly back up and save Gmail emails as PDFs to your computer or cloud drive in bulk.
- Manage all cloud accounts in one place: Connect all your clouds to MultCloud and you'll find it so easy to access and manage multiple cloud storage files with a single login.
Conclusion
Here are some ways to send bulk emails individually with Gmail. Each of these options allows you to send mass emails that are as personal, informal, and efficient as you want—whether you use a third-party extension, a mail merge in Google Sheets, or manually edit a draft.
MultCloud Supports Clouds
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Google Drive
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Google Workspace
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OneDrive
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OneDrive for Business
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SharePoint
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Dropbox
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Dropbox Business
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MEGA
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Google Photos
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iCloud Photos
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FTP
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box
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box for Business
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pCloud
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Baidu
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Flickr
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HiDrive
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Yandex
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NAS
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WebDAV
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MediaFire
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iCloud Drive
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WEB.DE
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Evernote
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Amazon S3
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Wasabi
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ownCloud
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MySQL
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Egnyte
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Putio
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ADrive
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SugarSync
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Backblaze
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CloudMe
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MyDrive
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Cubby