Struggling with "why do my emails go to spam Gmail"? Find out the main causes and learn "how to stop emails going to spam in Gmail" with proven tips. This guide covers everything you need to keep your messages out of the spam folder and get them into the inbox.
Generally speaking, you can identify if your emails are marked as spam through the following 3 methods.
1. Ask Recipients: The most convenient way is to directly reach out to the recipients of your emails and ask if they received them. If they haven't, it's possible the emails ended up in their spam folders.
2. Blacklist Check: Use online tools to verify whether your sending domain or IP address is listed on any email blacklists. Blacklists are maintained by various organizations to identify sources of spam or malicious emails. Being listed on a blacklist can negatively impact your email deliverability, causing your emails to be marked as spam or rejected by recipients' email servers
3. Use a Spam Testing Tool: As another effective and direct way, you can turn to some third-party online tools that can help you assess your email deliverability and identify potential spam issues.
Spam is generally understood as "unsolicited email." Some spam emails may also contain attachments with viruses or links to malicious websites. Spam filtering involves identifying which received emails are entirely meaningless to the recipient and then intercepting, deleting, or taking other actions to handle them.
Gmail employs sophisticated spam filtering algorithms to identify and block unwanted emails. These filters consider a variety of factors, including:
From the above, we learn the common reasons for which your emails are marked as spam. Now in the following section, we can take some proactive measures to stop emails going to spam in Gmail.
The role of email authentication is to confirm that you, the sender, are who you say you are. This makes it much harder for spoofers and spammers to impersonate you.
Use natural language and avoid excessive keyword stuffing. Once you’ve introduced yourself and start conversing over social, you can then continue the engagement over email, now with a greater chance of getting open and responses.
One of the ways email services can recognize and filter promotional content is by scanning the content for certain keywords such as free, sale, discount, best price, big deal. Marketers often use phrases and words, with the pupose of capturing prospects’ attention, in hopes of getting better results from their campaigns(sequences).
So, to prevent your emails from being marked as spam in future, you can avoid such promotion keywords in your email content.
The subject line is the first thing for recipients as soon as they receive your emails in the inbox. So, the subject line is of great importance, to increase the chance of their opening and responding to your emails, you had better craft subject lines that appeal to their interests and compel them to act .
Track your domain's reputation and identify any issues that might be affecting your email deliverability. If you receive complaints or have a high bounce rate, take steps to resolve the issue promptly.
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