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What Are Instagram Highlights & How to Use Them Like a Pro

Want to master Instagram Highlights but feeling overwhelmed? You're not alone! This comprehensive guide dives into everything you need to know: what are Instagram Highlights, how to create and edit them, and the best practices to make them shine. Get ready to transform your profile and captivate your audience!

October 22, 2024

What are Instagram Highlights?

What are Instagram Highlights

What is Instagram? By default, Instagram Highlights is a selection of favorite Instagram stories that you choose to display on your account. Unlike standard stories that disappear after a day, stories will remain on your profile until you choose to delete them. This allows your fans to view your best moments anytime they want. The flashlight is one of the first things people see when they scroll down on your profile. Because it is displayed with a circular icon below your bio.

Instagram Highlights is a powerful tool for influencers, brands, organizations, and individuals. They'll organize your stories so you notice important content and give you a way to interact with your audience in a more structured way. Highlights provide an easy way to keep these stories organized. Whether you are sharing behind-the-scenes moments, product demos, or personal milestones.

How to Create Instagram Highlights

You can easily create Instagram Highlights which can improve your profile a lot. Here's a beginner-friendly step-by-step guide.

1. Post a story: You need to post your story on Instagram first. This can be an image, video, or a collection of posts.

2. View stories: Once your Story is live, tap on your Story to view it.

3. Add to highlights: If you want to add a highlight, please click on the heart symbol with the word "Highlight" in the lower part of the screen.

4. Create a new highlight: If you click on "New" and add this story to an existing highlight, give the highlight a simple but descriptive name.

5. Select an existing highlight: Click on the desired highlight to add the story to an existing story.

6. Edit cover: You can upload a custom image or select a specific frame from a story to edit the cover of importance. This is important because your followers will see the cover initially.

By following these steps you can create a new highlight or add new content to your existing content.

Best Practices for Instagram Highlights

To optimize the performance of Instagram highlights, consider these best practices:

  • Manage your content: Sort your interests by topic or category. For example, “Quotes”, “Travel”, “Behind the Scenes”, or “Customer Reviews”. This makes it easy to find interesting content for your followers.
  • Use descriptive titles: Make sure your topic of focus is precise and short. Descriptive names give your audience a better idea of ​​what to expect from each highlight.
  • Custom covers: Use a different cover for each highlight to make your profile attractive and consistent. Make sure your images are clear and appropriate.
  • Update frequently: Update your priorities with new topics and remove old ones. This makes your profile interesting and lively.
  • Enter your call to action (CTA): Use CTAs within your highlights to encourage interaction, such as "Swipe up to shop", "Visit our website", or "Check out our new blog post".
  • Save your expertise: Include only relevant, high-quality content in your highlights. Don't overwhelm them with irrelevant posts or stories.

Creative Instagram Highlight Ideas

Instagram highlights are a special way to interact with your viewers and show your creative side. These creative tips will help you create your highlights.

  • Background Address: Post photos and videos on the background of your daily activities, business, or creative endeavors. This creates a closer relationship between you and your audience.
  • Product Display: Provides user instructions, guides, and product display. This is especially useful for companies that want to showcase active products.
  • Customer Description: Collect and present customer approvals and reviews. This increases credibility and can influence future buyer decisions.
  • Events and Announcements: Use highlights to promote future events, product launches, or announcements to ensure important information remains available.
  • Q&A: Manage Q&A with your audience. Then focus on the best questions and answers. It allows you to interact with your followers and provide them with useful information.
  • Travel Letter: Write down your travels and experiences. Talk about the best places, tips and experiences in each place
  • Guides: Write detailed tips or tutorials on topics related to your area of ​​expertise. This can include everything from recipes to exercise.
  • User Generated Content: Showcase content created by your followers, post messages, shoutouts, and showcase their stories to build respect and a sense of community.
  • Portfolio: If you are a designer, photographer, or artist, use highlights to display your work. This allows future customers or followers to read your work.

Special Tips to Make the Most of Your Instagram Highlights

Make the most of Instagram Highlights and think about these special indicators that will truly stand out.

1. Understand story analytics: Use Instagram analytics tools to track the performance of your Highlights and Stories. You can use this information to determine what type of content will attract the most viewers.

2. Promote your interests: Share your interests on other social media sites and Instagram posts. Those who follow you, pay attention to him.

3. Collaborate with influencers: Create shared interests and collaborate with local influencers. This allows you to reach a wider audience and promote your content.

4. Use location tags and hashtags: To make your story more visible, add appropriate status tags. This can attract new followers who have a love for a specific topic or place.

5. Importance of story series: Create a sequence of highlights based on a specific theme or plot. Your audience will stay interested and come back for more if you do so.

Bonus Tip: Download Photos and Videos from Instagram to the Local or Cloud

This article addresses the question "What are Instagram highlights?" If you’re considering downloading Instagram images, videos, reels, stories, and highlights, MultCloud can be extremely useful. Trusted by over 3 million users, MultCloud is a multi-cloud management tool that facilitates the transfer or synchronization of files between various cloud services. The process is quite simple. Just copy the Instagram URL of the desired content, paste it into MultCloud's input field, and download it in high quality.

For instance, you can save Instagram content to your computer or cloud drives, such as Google Drive, OneDrive, or Dropbox. MultCloud also enables you to transfer files between two different cloud services, like Dropbox to Google Drive. it supports more than 30 different cloud services, including Google Drive, OneDrive, Dropbox, Box, Google Photos, iCloud Photos, FTP, WebDAV, and more.

  • Cloud Transfer: MultCloud can transfer files from one cloud service to another directly without downloading and re-uploading.
  • Cloud Sync: With MultCloud, you can easily sync two folders between different cloud services in real-time.
  • Cloud Backup: You can backup and restore data between different cloud services automatically.
  • Instagram Downloader: MultCloud can help you download Instagram videos, photos, reels, and stories to local device or remotely upload them to your clouds.
  • Email Migration: You can directly back up and save Gmail emails as PDFs to your computer or cloud drive in bulk. 
  • Manage all cloud accounts in one place: Connect all your clouds to MultCloud and you'll find it so easy to access and manage multiple cloud storage files with a single login.

Conclusion

Instagram Highlights is a powerful tool that can change the way your photos are organized and displayed on the platform. Instagram highlights you need to know and use yours to make your profile look more interesting and attractive. To make your Instagram highlights stand out, follow best practices and consider unique ideas. Instagram highlights help individuals, influencers, and businesses showcase their best content to interact with. audience and improve your entire Instagram strategy. So go ahead and start highlighting your stories right away!

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